Double Decker Tour Bus Advertising
Today, advertising is found nearly everywhere we look. There are commercials designed to target a particular consumer segment, decals on private vehicles, billboards on the side of roads and buses plastered with mobile signs. Simply put, this is the way to get a message out to potential customers and begin the important process of branding. Major companies (and I should mention that smaller companies also) put their company name, logo and often time a quick slogan on public transportation and private company tour buses to increase traffic to whatever their product or service is.
One method to accomplish public awareness of new products and services is to use a bus wrap. These are very visible signs that literally take up the entire dimensions of the tour bus (around 45 feet). Tour buses are prime real-estate for this type of advertising because, whether they are parked or going on their local route, the sign can be visible to thousands of potential customers.
Some methods to advertising on buses require a great deal of creatively designed materials (especially if you are looking to advertise other double decker buses for sale. I have seen some versions overseas that have wristwatches on the handles that your arm goes through inside the bus. Others create it like a scene all its own. One example, the whole side of the bus is the replica of a new model car.
Then and Now
Advertising on vehicles is nothing new. The advertising that buses use today gleans from the original methods which were used over 100 years ago on streetcars. Today however the technology behind getting advertising on double decker buses has changed from the basic signs to very complex and detailed graphic designs. The full bus adverts originally on tour buses or local transport buses had to be painted on.
The process took a very long time, was expensive, and usually required that the bus be pulled from operation for a time to complete the design and then to remove it once the promotion was over. The recent vinyl technology is revolutionary, since it can be placed directly over the existing paint as a decal, reducing the burden of cost and valuable time. The directional and perforated vinyl make it possible for the graphic to be placed over windows....and at that moment, the full bus wrap was introduced.